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Rugiet Tall in Use — 1 Real Brand Example | D1S1

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Rugiet Tall — 1 case

Used by Pentagram

Set for Rugiet

Cases set in Rugiet Tall, as credited by the studios in their own writeups.

Rugiet

Rugiet by Pentagram

Brand Identity For Rugiet

Clinical, Assertive, Vertical, Vivid

Rugiet Tall in the news

Disaster Illustrations Reveal Our Fascination With Tragedy
BP&O · Jul 14, 2026
Pentagram New York, led by Matt Willey’s team, rebranded men’s telehealth company Rugiet following major revenue growth and an expanded treatment range. The identity uses intentionally phallic visual cues, an upward-arrow logo system, bespoke Rugiet Tall typography, and a high-contrast black, white, grey, and orange palette across packaging, campaigns, and a website created with Alright Studio.
PentagramAlright StudioCommercial TypeRugietUFCbranding
Pentagram, Alright Studio Rebrand Men’s Health Platform Rugiet
The Brand Identity · Jun 16, 2026
Pentagram and Alright Studio collaborated on a comprehensive rebrand for men’s health platform Rugiet. Pentagram developed a vertically oriented identity and custom typeface, Rugiet Tall, while Alright Studio translated the system into a digital experience emphasizing clarity and trust. The new identity, anchored by Rugiet Orange and a stacked wordmark, reflects vitality, precision, and confidence.
PentagramAlright StudioCommercial TypeRugietbranding