The Brand Identity interviews Dinamo’s Head of Hardware, Simon Merz, about the creation of the new Dinamo Hardware UNLOCKED COLLECTION. The conversation, led by Head of Publishing Madeleine Morley, explores how Merz translates type design thinking into tangible products such as keychains, candles, mugs, and apparel. The piece highlights Dinamo’s focus on authenticity, craftsmanship, and playful material experimentation.
