Used by Pentagram
Set for Lionsgate
Cases set in Cooper Black, as credited by the studios in their own writeups.
BP&O features NOT Wieden+Kennedy’s rebrand for Dark Arts Coffee, a London-based roastery known for its irreverent, occult-inspired aesthetic. The refreshed identity, led by creative director Justin Hallström, introduces a concept called 'Joyful Nihilism' and a new packaging system of black boxes with collectible illustrated cards. The update refines the brand’s personality while maintaining its humor and cult appeal.
NOT Wieden+Kennedy has rebranded East London’s Dark Arts Coffee to mark its 10-year anniversary, introducing a flexible packaging system and a refined identity built around the concept of 'Joyful Nihilism.' The new design replaces the brand’s occult-inspired visuals with a bold typographic approach using Cooper Black and interchangeable artwork cards. The project balances consistency with creative freedom, enabling the brand to showcase its humour and personality across over 100 coffee varieties annually.