The Brand Identity’s article by Poppy Thaxter highlights eight dynamic branding and identity projects within the music industry. Featuring studios such as Josephmark, Explorers Club, and Only, the roundup explores how design captures sound, movement, and energy across diverse music-related brands. It showcases a range of aesthetics, from bold and colourful to vintage and playful expressions.
JosephmarkExplorers ClubStudio FossRCAAtlantic Records UKbranding
Studio Foss developed a brand identity for Bristol-based electronic instrument company UDO, focusing on the flow and movement of music. The identity features a suite of abstract icons, a neutral typographic system using Helvetica Neue, and a restrained color palette accented by 'UDO Blue.' The project also included collaboration on UDO’s first product, the Super 6 synthesizer, with designer Axel Hartmann.
The Brand Identity features a redesign of UDO’s brand identity by London-based Greek designer Nikos Georgópoulos. The project introduces a bespoke logotype inspired by algorithmic design processes, aligning with UDO’s focus on digitally fabricated, customisable lighting products. The identity coincides with the launch of UDO’s website.
