Design work for Tropical Smoothie Cafe, collected from the studios behind it.
Brand New reviews a new logo and identity for Tropical Smoothie Cafe created by JKR. The article presents the work as a before-and-after rebrand and identifies green, orange, proprietary type, and a tree icon as notable identity elements.
JKR Global refreshed Tropical Smoothie Cafe's identity to reconnect the expanding fast-casual chain with its Florida origins. The system frames tropical as a warm, energetic feeling through a more characterful logo, a palm-tree-shaped "Palm T" icon, Palm Frond Green and Sunset Orange, and illustration, motion, and photography across physical and digital touchpoints.