Custom Typeface for Tropical Smoothie Cafe

Studio DRAMA created a new wordmark, palm-frond-inspired logomark, and the Sway Display type family for Tropical Smoothie Cafe. Built on a humanist foundation, Sway Display spans ExtraBold, Bold, and Regular weights, translating palm-frond details into letterforms while retaining legibility for UI text. The typeface is used in playful, bright-coloured compositions with textured illustration, including headline treatments that break from the baseline.

Set in Sway Display