Type Family for Yoto
Yoto’s audio players become the building blocks of its type family.
Studio DRAMA worked with Wild People and Yoto to design a child-first type family for the screen-free audio brand. Yoto Headline and Yoto Text each offer four weights with corresponding italics, sharing a recognisable voice across display and reading settings. Headline begins with playful geometry drawn from Yoto’s devices: curved letters refer to the Mini player, circular forms echo buttons and dials, and the dot on the lowercase i takes its shape from the larger player viewed from above. Softened corners extend into the counters. Text adapts this foundation for smaller sizes, opening terminals, introducing a double-storey a and simplifying the y. Sharper corners and adjusted weighting support clarity. Together, the cuts form part of a refreshed toolkit used across outdoor advertising, packaging and online content.
Set in Yoto Headline, Yoto Text
Insights
- Yoto Headline translates product details into letters: player curves inform the f and t, while buttons and dials influence rounded forms. The lowercase i dot references the larger player seen from above.
- Headline softens both outer corners and counters. The treatment carries through four weights and oblique-style italics, keeping the family’s friendly geometry consistent.
- Text changes the underlying details for smaller settings: a double-storey a, a simpler angled y, opened terminals and sharper corners support clarity without abandoning the shared character.
