Studio DRAMA worked with Wild People and Yoto to design a child-first type family for the screen-free audio brand. Yoto Headline and Yoto Text each offer four weights with corresponding italics, sharing a recognisable voice across display and reading settings. Headline begins with playful geometry drawn from Yoto’s devices: curved letters refer to the Mini player, circular forms echo buttons and dials, and the dot on the lowercase i takes its shape from the larger player viewed from above. Softened corners extend into the counters. Text adapts this foundation for smaller sizes, opening terminals, introducing a double-storey a and simplifying the y. Sharper corners and adjusted weighting support clarity. Together, the cuts form part of a refreshed toolkit used across outdoor advertising, packaging and online content.
Pentagram refined the industrial design of the Yoto Player for its third generation, enhancing usability, durability, and sustainability. The redesign introduced a wireless charging dock, smoother nightlight diffusion, improved materials, and easier assembly and servicing, all while maintaining the playful and tactile qualities central to Yoto’s child-friendly experience.