Sonder

Design work for Sonder, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Oct 2024

Brand Identity 1

Design cases by studio

OHMY (1)

Brand Identity and Website for a Human-Centred Data Research Company
OHMY Studio rebranded Consumer Insight as Sonder, creating a dynamic identity inspired by the idea that every person has a unique story. The new brand uses collage and human imagery to express the richness of human experience, supported by a new website and digital assets that reflect Sonder’s people-focused research approach.
Collage

Designers behind the work

Designers and creative leads credited on Sonder projects in press coverage.

Jeremy Matthewsat Mia and Jem4

Clara Rodésat CODEA3

Joe Burkeat OHMY3

News & interviews

OHMY creates modular rebrand for research collective Sonder

The Brand Identity · Oct 23, 2024

OHMY has rebranded research collective Consumer Insight as Sonder, developing a new name, identity, voice, website and flexible set of assets. The modular system translates Sonder's human-centric, tidy and restless pillars through collage-based Tapestries, orderly grids and expressive hand-drawn interventions, supported by a practical presentation-ready type and colour system.

OHMYGeneral Type StudioSonderbranding