Norton Museum Of Art

News & interviews

• Koto rebrands Norton Museum around art-meets-life identity

  The Brand Identity · Aug 5, 2026

  Koto rebranded the Norton Museum of Art around the positioning line "Where Art Meets Life," presenting the West Palm Beach museum as an accessible community destination as well as an arts institution. The identity combines a custom heritage-inspired serif wordmark, Sharp Type's Centra No. 2, a revived Diana seal and a 40-degree slash motif. An adaptive colour system samples tones from displayed artworks across applications including posters, maps, advertising and the website.

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• Koto revives an 80-year-old wordmark to rebrand Norton Museum of Art

  It's Nice That · Jun 3, 2026

  Koto has rebranded the Norton Museum of Art in Florida, reviving an 80-year-old wordmark and seal to bridge the museum’s historical legacy with a contemporary identity. The new system draws from Florida’s landscape and the museum’s architecture, using Centra No. 2 type and a dynamic color palette to reflect the institution’s dual nature as both cultural landmark and community hub.

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• Koto Redesigns Norton Museum of Art Identity