Nasty Gal

News & interviews

• Emmy Lupin Embraces Maximalism in Colorful, Pattern-rich Art

  Creative Boom · Jan 27, 2025

  Creative Boom profiles Nottingham-based illustrator Emmy Lupin, known for her maximalist, colourful, and pattern-rich style. The article explores her journey from advertising to full-time illustration, her use of Procreate and traditional tools, and her collaborations with brands like Adidas, TikTok, Quercus, and Nasty Gal. It also highlights her personal projects, including a pregnancy diary and her retail shop in Nottingham.

  AdidasTikTokillustration
  Garrick Webster
• The Designers: Mother Design’s Morgan Smith on finding design through Tumblr and moving to New York

  The Brand Identity · Oct 27, 2022 · Interview

  The Brand Identity’s interview with Morgan Smith of Mother Design explores her journey from discovering design through Tumblr to working on major branding projects in New York. Smith discusses her creative evolution, inspirations from minimalism and typography, and her experiences at Mother Design, including her first major project, Threads. The conversation highlights her design philosophy centered on refinement, clarity, and continual growth.

  Mother DesignAnomalyTargetNasty Galbranding
  Poppy Thaxter