Mohawk

Design work for Mohawk, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Oct 2024

Campaign 1

Design cases by studio

WDW (1)

Campaign Design for Mohawk 50/10plus
This project celebrates Mohawk’s 50/10plus initiative through a visually striking campaign that highlights the brand’s legacy and innovation in paper manufacturing. The design blends heritage-inspired elements with a modern aesthetic to communicate both craftsmanship and progress.
Paper, Printed Paper

Designers behind the work

Designers and creative leads credited on Mohawk projects in press coverage.

Dora Drimalasat Hybrid Design6

Olivia Wardat Hybrid Design3

News & interviews

Hybrid Design collaborated with Mohawk to create a story-driven campaign titled 'The Material is the Message' for the relaunch of Mohawk’s Sustainable Collection. The project highlights the environmental ethos of Mohawk’s paper range through a visual system featuring die cuts, natural paper tones, and material storytelling. The campaign celebrates sustainable design and the creative potential of eco-conscious materials.

How to revamp a paper brand: Hybrid Design create a beautiful campaign for a beautiful paper range

The Brand Identity · Apr 12, 2023

Hybrid Design collaborated with Mohawk to relaunch the paper brand’s portfolio through a new visual system and campaign for its Beautiful Collection. The ‘Make a Memory’ campaign draws inspiration from the emotional impact of beauty and integrates artwork from Lost Art Salon to highlight Mohawk’s premium paper qualities. The project showcases rich color printing, die-cut shapes, and elegant design to communicate the brand’s craftsmanship and performance.

Hybrid DesignMohawkbranding

PRINT Book Club Recaps Dora Drimalas on Curiosity and Creativity

PRINT Magazine’s Book Club featured designer Dora Drimalas discussing her new 640-page book, 'Curiosity in All Things.' The conversation, hosted by Debbie Millman and Steven Heller, explored curiosity, imperfection, and creative experimentation in an era dominated by AI and optimization. Drimalas reflected on Hybrid Design’s philosophy and the tactile, collectible qualities of the book as a celebration of print culture.

Hybrid DesignNike Mohawkeditorial

Debbie Millman Steven Heller