Gretel collaborated with MasterClass to evolve its brand identity for a new era of growth and cultural relevance. The refreshed system balances cinematic sophistication with flexibility, allowing each instructor’s unique personality to shine within a cohesive visual framework. The result reinforces MasterClass’s position as a leading platform for diverse, world-class learning experiences.
MasterClass partnered with &Walsh to create its first-ever campaign promoting a class, starring Anna Wintour. The campaign used bold typography, chic italics, and vibrant color to merge the worlds of fashion and leadership across print, digital, and out-of-home media.
This interview with designer Maddy Angstreich explores her transition to working at New York-based studio PORTO ROCHA, her experiences with remote collaboration, and her evolving relationship with design, illustration, and coding. She reflects on her education, internships at Gretel, and projects like Laboratory for Suburbia and Food Court Magazine. The conversation highlights her curiosity-driven approach and the supportive culture at PORTO ROCHA.