DHL
Design work for DHL, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Jul 2026
- Brand Identity 2
Design cases by studio
Strichpunkt (2)
- Brand management system for a global logistics company
- Strichpunkt developed a next-level brand management system for DHL that unifies thousands of touchpoints across a vast global organisation. The work centers on a clearly defined brand personality, the “Focus on you” visual style, and a modular toolkit designed for easy combination without complex rules. To support accessibility and consistency, the system uses the distinctive Delivery font, high-contrast interfaces, and rounded shapes. Strichpunkt also helped create tools such as the DHL Layout Creator and a new Brand Hub, enabling employees and occasional users to generate brand-compliant materials efficiently at scale. The result is a more tangible, accessible, and flexible brand presence that turns staff worldwide into brand ambassadors.
- AI-Driven Brand Identity System for DHL
- Strichpunkt collaborated with DHL to create an AI-supported brand management system that simplifies and digitizes the global brand experience. The project introduced a modular design system, a custom corporate typeface, and an AI-powered layout creator, enabling employees worldwide to produce consistent, on-brand materials efficiently.
Designers behind the work
Designers and creative leads credited on DHL projects in press coverage.
