Colour Mill

Design work for Colour Mill, collected from the studios behind it.

Design cases by studio

Brand Identity for Colour Mill
Universal Favourite created a top-to-toe rebrand for Colour Mill, a food-colouring company that has led its category for over 30 years. The work was intended to bring the company’s identity in line with the vibrancy of its specialty pigments and the creations made by its community.
Food Coloring Bottle, Pastry, Cake, Baking, Food Coloring

Vibrant Rebrand for Colour Mill
Universal Favourite rebranded Colour Mill around the creative process of cake decorating. A condensed custom logotype works with Colour Milled, a font family inspired by piped icing, and an extensive colour system. Full-bleed labels were designed to work individually and together on a shelf. Photography includes piping bags, scraped bowls and hands at work rather than only finished cakes. A custom content management system lets the website palette change with product releases, extending the colour-led approach into the digital experience.
Baking, Kitchen

Designers and creative leads credited on Colour Mill projects in press coverage.