British Land

Design work for British Land, collected from the studios behind it.

Design cases by studio

Brand Identity for Regent's Place Urban Destination
DixonBaxi collaborated with British Land to create a new brand identity for Regent’s Place, a London destination rooted in sustainable urbanism. The identity reflects its intersection of arts, science, and community, using organic forms, natural tones, and a transparent ‘R’ symbol to embody inclusivity and environmental consciousness.
London, Recycling, Signage, Urbanism, Window

Brand Identity for British Land Science and Innovation
DixonBaxi created a new brand identity for British Land’s Science + Innovation division, marking a shift toward an innovation-led future. The design blends organic abstraction, AI-generated imagery, and tactile warmth to move away from sterile corporate visuals, positioning British Land as a catalyst for scientific and technological progress.
Artificial Intelligence, Building, London

Brand Identity for the Grand Press Redevelopment
DixonBaxi created a new brand identity for The Grand Press, transforming the historic Printworks building into a future-facing landmark. The design draws from the site’s industrial heritage, blending utilitarian typography, raw textures, and architectural forms to honour its past while defining a bold new chapter in partnership with British Land.
Book, Building, Concrete, Halftone, Ink, London, Music, Office, Painting, Printed Book, Screen, Signage

Place Brand Identity for Broadgate London
DNCO developed a dynamic place brand and identity for Broadgate, a pedestrianised neighbourhood connecting the City of London and Silicon Roundabout. The new identity, centred around a generative ‘kinetic B’, captures the area’s reinvention as a hub where innovation and finance converge, expressing constant motion and urban energy across digital and physical applications.
City, London, Poster

Place Branding for Broadgate Central in London
DNCO partnered with British Land to name, launch, and create the brand identity for Broadgate Central, a new retail and lifestyle destination in the City of London. Drawing inspiration from the site’s curvilinear architecture, the team developed a dynamic visual language and flexible grid system that reflects the energy and connectivity of this next-generation urban space.
3d Illustration, City, London, Station

Brand and Wayfinding System for Broadgate Tower
Frost* collaborated with British Land to reposition Broadgate Tower, one of London’s tallest skyscrapers, as a hub for innovation and connection. The project included a comprehensive brand identity, signage, and wayfinding system that reflect the building’s sustainable redevelopment and human-centric design. The new visual language and campaign redefined the tower as a dynamic space bridging finance, technology, and creativity.
Brochure, Building, Carbon, City, London, Office, Signage, Steel, Tower

Designers and creative leads credited on British Land projects in press coverage.