Brand and Wayfinding System for Broadgate Tower

Frost* collaborated with British Land to reposition Broadgate Tower, one of London’s tallest skyscrapers, as a hub for innovation and connection. The project included a comprehensive brand identity, signage, and wayfinding system that reflect the building’s sustainable redevelopment and human-centric design. The new visual language and campaign redefined the tower as a dynamic space bridging finance, technology, and creativity.

Set in New Frank