Billie

Design work for Billie, collected from the studios behind it.

Design cases by studio

A preview of 6 cases across 2 studios. The full collection is included with Pro.

Brand Identity and Creative Direction for Billie Board Game
Little Troop developed the full visual identity, illustration system, and motion graphics for 'No Worries If Not', a satirical board game created by Billie. The project parodies the everyday challenges faced by women through a deceptively cheerful aesthetic and playful infomercial campaign.
Hand-drawn Illustration

Art Direction and Motion Graphics for Billie Advertising Campaigns
Little Troop collaborated with Billie to create a series of playful and empowering advertising spots celebrating body positivity and self-expression. The work reimagined nostalgic film tropes and 80s aesthetics while maintaining a modern, inclusive tone across multiple product launches. Each spot combined sharp art direction, motion graphics, and storytelling to reinforce Billie’s bold brand voice.
Skincare

Creative Direction for Billie Product Launches
Little Troop provided ongoing creative direction for Billie, collaborating closely with the internal brand team to concept, lead, and oversee major product launch content. Their role encompassed everything from on-set direction to post-production asset creation, ensuring cohesive and visually striking campaigns across multiple shoots.
Hair

Creative Campaign for Billie Dreampop Razor Launch
Little Troop developed a nostalgic 90s-inspired campaign for Billie's DreamPop razor launch. The project combined playful art direction, vibrant colorways, and still-life compositions referencing I Spy books to evoke a sense of fun and familiarity. The campaign extended across digital, illustration, and out-of-home activations in New York City.
Furniture, Hand-drawn Illustration, Plastic, Signage

Campaign Art Direction for Billie Body Hair
Little Troop led the art and creative direction for Billie's groundbreaking 'Project Body Hair' campaign, the first razor ad to show real body hair. The vibrant and playful visuals celebrated body hair as a choice, using a 'fuzz' theme across styling, props, and photography to challenge beauty norms and empower self-expression.

3D Campaign Design for Billie
Plusminus Studio collaborated with RCKT to create a 3D motion campaign for Billie, showcasing the benefits of the 'Buy Now, Pay Later' model for businesses. The project featured a series of rendered videos that brought to life various products customers might purchase using the service.
Animation, 3d Animation, 3d Illustration

Designers and creative leads credited on Billie projects in press coverage.