Visor Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Visor projects in press coverage.
News & interviews
- Mak Kai Hang on shifting from books to China’s biggest brands
The Brand Identity · Jan 30, 2026 · Interview
The Brand Identity interviews Hong Kong-based designer Mak Kai Hang about his journey from book design to leading branding projects for major Asian clients. He discusses his studio’s philosophy of combining experimentation with timeless craftsmanship, his experience at Commission Studio in London, and the milestone of redesigning HEYTEA’s logo. The conversation explores his approach to type design, fashion branding, and maintaining a small, focused studio team.
Makkaihang DesignCommission StudioJoint PublishingHEYTEACommon Divisorbranding - From Seoul to Koto: SoJeong Kim’s leap into New York design
The Brand Identity · Nov 27, 2025 · Interview
The Brand Identity interviews SoJeong ‘Hailey’ Kim, a designer at Koto New York, about her journey from Seoul to the U.S. and her growth in the design industry. She discusses her path into design, her experience working on the Tripadvisor brand refresh, and the collaborative, optimistic culture at Koto. The conversation highlights her resilience, curiosity, and belief in design as a strategic and expressive discipline.
- "Koto and Tripadvisor Redefine Travel Branding with Authentic Stories"
Creative Boom · Jul 7, 2025
Creative studio Koto has rebranded Tripadvisor to reflect its evolution into an AI-enabled travel planning and booking platform. The new identity emphasizes authenticity, community, and real traveller stories, featuring a refreshed color palette, custom typeface, and a more expressive version of its owl mascot, Ollie. The design system balances warmth and clarity, celebrating real experiences over polished perfection.
- Koto create a warm and friendly illustrative identity for nutrition and wellbeing guide Foodvisor
The Brand Identity · May 23, 2022
Koto developed a warm and friendly new identity for nutrition and wellbeing app Foodvisor, repositioning it from a tech-focused calorie tracker to a personal health guide. The rebrand features a soft wordmark, friendly serif and sans-serif typefaces, and a calm, optimistic colour palette supported by in-house illustrations of mascot Guakka the avocado. The result conveys positivity and approachability while maintaining clarity and balance across digital applications.
- Mayor's Design Advisory Group Reports by Maddison Graphic
The Brand Identity · Dec 14, 2017
Norwich-based studio Maddison Graphic designed a series of printed reports for the Mayor of London’s Design Advisory Group. The collection, titled 'The Good Growth Agendas,' aims to guide future planning policy for the capital. The project features a clean sans serif typographic approach and a restrained color palette across multiple printed volumes.
Maddison GraphicMayor of London’s Design Advisory Groupeditorial