Articles & interviews
- From Seoul to Koto: SoJeong Kim’s leap into New York design
The Brand Identity interviews SoJeong ‘Hailey’ Kim, a designer at Koto New York, about her journey from Seoul to the U.S. and her growth in the design industry. She discusses her path into design, her experience working on the Tripadvisor brand refresh, and the collaborative, optimistic culture at Koto. The conversation highlights her resilience, curiosity, and belief in design as a strategic and expressive discipline.
- The Designers: Exploring storytelling and flourishing ideas with Foreign Policy’s Sylvester Tan
The Brand Identity’s interview with Foreign Policy designer Sylvester Tan explores his approach to culturally informed, conceptual design and storytelling. Tan discusses his journey into design, his experiences at the Singapore-based studio, and personal projects like Getai Kitch, which reimagines traditional cultural performances through design. The conversation highlights his curiosity, research-driven process, and passion for connecting design with culture and identity.