The article highlights London-based Victory Distillery’s sustainable approach to spirits packaging. The brand offers reusable glass bottles, refillable kegs, and recyclable aluminum refills to reduce waste and environmental impact in bars and restaurants.
BP&O features Pentagram’s rebrand of New Victory Theatre, a New York performing arts venue for children and families. Led by Paula Scher, the identity uses a ribbon motif that extends into signage, murals, and tactile installations, creating a celebratory and engaging environment. The design emphasizes materiality and spatial experience, aligning with the theatre’s educational and playful mission.
