Articles & interviews
- New Victory Theatre by Pentagram
BP&O features Pentagram’s rebrand of New Victory Theatre, a New York performing arts venue for children and families. Led by Paula Scher, the identity uses a ribbon motif that extends into signage, murals, and tactile installations, creating a celebratory and engaging environment. The design emphasizes materiality and spatial experience, aligning with the theatre’s educational and playful mission.
- New Graphic Identity for Nicollet by Pentagram
BP&O features Pentagram’s new graphic identity for Nicollet Avenue in Minneapolis, led by Paula Scher. The project coincided with the avenue’s 50th anniversary and renovation, introducing a cohesive system of signage, wayfinding, and environmental graphics built around the letter 'N' and a black, white, and yellow palette. The design emphasizes legibility, industrial character, and continuity across the urban landscape.
- New Logo & Branding for Quad Cinema by Pentagram
BP&O’s article by Richard Baird reviews Pentagram’s rebrand of New York’s Quad Cinema, led by Paula Scher. The identity draws on cinematic motifs such as film sprockets and projection lighting, realized through a custom typeface, illuminated signage, and digital installations. The result integrates typography, architecture, and motion to reflect both the cinema’s legacy and its modern renovation.