BP&O features Pentagram’s rebrand of New Victory Theatre, a New York performing arts venue for children and families. Led by Paula Scher, the identity uses a ribbon motif that extends into signage, murals, and tactile installations, creating a celebratory and engaging environment. The design emphasizes materiality and spatial experience, aligning with the theatre’s educational and playful mission.
BP&O features Pentagram’s campaign for Atlantic Theater Company’s 2018–19 season, led by Paula Scher. The work builds on the theater’s evolving identity, using fluorescent gradients, solid black ink, and the megaphone emblem to create continuity and variety across printed materials. The campaign reflects Pentagram’s ongoing approach of reconfiguring type, form, and color seasonally to maintain freshness and visual legacy.
BP&O’s article by Richard Baird reviews Pentagram’s rebrand of New York’s Quad Cinema, led by Paula Scher. The identity draws on cinematic motifs such as film sprockets and projection lighting, realized through a custom typeface, illuminated signage, and digital installations. The result integrates typography, architecture, and motion to reflect both the cinema’s legacy and its modern renovation.