Union Design Cases
Designers behind the work
Designers and creative leads credited on Union projects in press coverage.
Designers and creative leads credited on Union projects in press coverage.
Creative agency The Working Assembly has developed a new brand identity for Union Square Partnership, reflecting the energy and diversity of downtown New York. The rebrand includes a cohesive visual and verbal system designed to unify communications and strengthen community engagement. Rooted in place and personality, the identity aims to position Union Square as a vibrant cultural and commercial hub in the city’s evolving landscape.
The Brand Identity interviews Anna Polonsky, founder of Brooklyn-based studio Polonsky & Friends, about her journey from The MP Shift to building a consultancy dedicated to food and hospitality brands. The conversation explores the studio’s analogue, tactile approach to design, its focus on authenticity, and the enduring beauty of handmade craft in a digital era. Polonsky reflects on her inspirations, process, and the studio’s commitment to storytelling through print and materiality.
BP&O’s feature by Emily Gosling explores Nihilo’s branding and packaging design for tequila brand Casa Malka. The agency developed a holistic identity encompassing strategy, packaging, structural bottle design, illustration, and 3D art direction in collaboration with CG artist Haruko Hayakawa. The result is a refined, gender-neutral, and minimalist brand world that balances restraint with sensuality.
The Brand Identity interviews Dan Moore, Group Creative Director at Studio Output, about the studio’s approach to branding and its recent rebrand for Union Hand-Roasted Coffee. Moore discusses the design process, from simplifying the logo to refining packaging with copper foil and kraft materials, and shares insights into the studio’s collaborative environment and philosophy. The conversation also touches on Output’s work for Glug and other major clients like BBC and Penguin.