Ups Design Cases

Designers behind the work

Designers and creative leads credited on Ups projects in press coverage.

Jessica Walshat &Walsh22

Astrid Stavroat Atlas10

Emily Obermanat Pentagram6

Allan Petersat Peters Design Company2

Arthur Humeauat Brand Appart2

Felix Pfäffliat Studio Feixen2

News & interviews

• Chupa Chups just turned a packaging update into a Lucha Libre showdown

  Creative Boom · Apr 2, 2026

  BBH London created 'No More Wrestling', a playful campaign for Chupa Chups celebrating the brand’s new easy-to-open packaging. The campaign features Lucha Libre masks crafted from actual lollipop wrappers by Mexican artisan Arturo Bucio, alongside posters styled after vintage wrestling flyers. The work humorously acknowledges the long-standing struggle of opening Chupa Chups wrappers while showcasing the brand’s refreshed packaging.

  BBH LondonWavemakerBuild HollywoodChupa Chupsadvertising
• Box Eight’s Jeremy Staub on becoming his own toughest client

  The Brand Identity · Nov 17, 2025 · Interview

  The Brand Identity interviews Box Eight founder Jeremy Staub about the studio’s self-initiated rebrand, exploring the challenges of designing for themselves and the concept ‘At The Wine Bar’ that guided the new identity. Staub discusses the importance of partnership-driven client relationships, the studio’s hospitality roots, and its expansion into boutique hotels and CPG work. The rebrand reflects Box Eight’s evolution while maintaining its human-centred, experience-driven approach.

  Box EightVarious restaurants and hospitality groupsBoutique hotelsbranding