Ups Design Cases
3 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Ups projects in press coverage.
News & interviews
- Chupa Chups just turned a packaging update into a Lucha Libre showdown
Creative Boom · Apr 2, 2026
BBH London created 'No More Wrestling', a playful campaign for Chupa Chups celebrating the brand’s new easy-to-open packaging. The campaign features Lucha Libre masks crafted from actual lollipop wrappers by Mexican artisan Arturo Bucio, alongside posters styled after vintage wrestling flyers. The work humorously acknowledges the long-standing struggle of opening Chupa Chups wrappers while showcasing the brand’s refreshed packaging.
BBH LondonWavemakerBuild HollywoodChupa Chupsadvertising - Box Eight’s Jeremy Staub on becoming his own toughest client
The Brand Identity · Nov 17, 2025 · Interview
The Brand Identity interviews Box Eight founder Jeremy Staub about the studio’s self-initiated rebrand, exploring the challenges of designing for themselves and the concept ‘At The Wine Bar’ that guided the new identity. Staub discusses the importance of partnership-driven client relationships, the studio’s hospitality roots, and its expansion into boutique hotels and CPG work. The rebrand reflects Box Eight’s evolution while maintaining its human-centred, experience-driven approach.
Box EightVarious restaurants and hospitality groupsBoutique hotelsbranding - Arthur Humeau Transforms Brand Appart into Key Creative Partner
The Brand Identity · Oct 6, 2025 · Interview
The Brand Identity interviews Arthur Humeau, founder of Paris-based studio Brand Appart, about the agency’s evolution from a freelance product design practice into a fully integrated creative partner for tech companies. Humeau discusses the studio’s rebrand, growth into enterprise-level projects across Europe and the Middle East, and its philosophy of combining branding and product design to deliver cohesive, scalable identities. The conversation highlights Brand Appart’s structural maturity, collaborative approach, and commitment to sustainable creativity through a 4.5-day work week.
Brand AppartClientFirst groupEuropean tech companiesMiddle Eastern tech companiesbranding - "2025's Top 25 Graphic Designers, Peer-Voted"
Creative Boom · Dec 9, 2024
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired graphic designers worldwide, as voted by their peers. The article profiles leading figures such as Jessica Walsh, Felix Pfäffli, Emily Oberman, and others, showcasing their influence, studios, and creative philosophies. It serves as an inspirational roundup of current design talent shaping global visual culture.