Ugg Design Cases
Designers behind the work
Designers and creative leads credited on Ugg projects in press coverage.
Designers and creative leads credited on Ugg projects in press coverage.
Creative Boom’s article explores the resurgence of brand mascots in modern marketing, featuring insights from Ami Werner, Head of Strategy at Bulletproof. It highlights Bulletproof’s refresh of the Brawny Man and Snuggle Bear, explaining how mascots are evolving for digital and AI-driven contexts while maintaining nostalgic appeal. The piece argues that mascots remain powerful brand assets capable of driving engagement and cultural relevance.
Creative Boom’s Tom May reviews Refik Anadol’s new exhibition ‘Living Architecture: Gehry’ at the Guggenheim Museum Bilbao. The immersive installation uses AI and projection to reinterpret Frank Gehry’s architectural language, exploring the creative potential of human-machine collaboration. The show demonstrates how AI can serve as a generative artistic partner rather than a replacement for human creativity.
The article profiles London-based 3D designer Georgia Canning, exploring her journey from early digital experiments on Tumblr to creating immersive 3D environments for fashion brands like Paolina Russo and Collina Strada. It highlights her work on a 3D runway set for Copenhagen Fashion Week 2024 and her role as art director at Studio Halia. Canning reflects on blending digital and physical experiences in her creative practice.
Creative Boom’s 2024 year-in-review reflects on the major creative industry stories, from AI’s growing influence to standout branding projects and cultural moments. The article highlights rebrands for Jaguar, Guggenheim, and Kleenex, as well as campaigns by How&How and Small. It also explores how music, festivals, and pop culture shaped creative inspiration throughout the year.
Pentagram, led by partner Harry Pearce, has created a unified global identity for the Solomon R. Guggenheim Foundation. The rebrand connects its four international museums through a modular 'G' symbol, refined typography, and motion-led design. The new system balances heritage and modern accessibility, positioning Guggenheim as a cohesive global cultural brand.
BP&O features Kurppa Hosk’s rebrand for Swedish burger chain Tugg, which replaces traditional American fast-food aesthetics with a multicultural, dynamic identity. The design uses a diverse custom type system, 3D animated characters, and a vibrant color palette to express inclusivity and energy. The project reimagines the burger brand as a playful, global experience rather than a nostalgic Americana trope.
The Brand Identity features Studio Dumbar’s motion-first rebrand for Belgian football club Club Brugge. The new identity replaces traditional crest redesigns with bold typography, dynamic animations, and geometric chevrons that unify the club’s teams. The design modernizes the club’s black-and-blue palette with gradients and crisp motion to bring the brand into the digital era.
The Brand Identity interviews Jesse Reed, co-founder of Order and Standards Manual, about the evolution of his Brooklyn-based studio, their publishing ventures, and lessons learned from Michael Bierut at Pentagram. Reed discusses the studio’s modular approach to identity design, particularly for MoMA, and the balance between client work, book publishing, and their new digital brand guidelines platform, Standards.
