Twelve Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Twelve projects in press coverage.
News & interviews
- Pentagram Designs Sleek Identity for AI Firm TwelveLabs
Creative Boom · Jun 5, 2025
Pentagram has created a refined new brand identity for AI video company TwelveLabs, led by Jody Hudson-Powell. The design translates the company’s complex technology into a clear, modular, and motion-driven system built around the concept of 'video as volume.' The result balances intelligence and warmth, making advanced AI accessible and human-centered.
- New Logo & branding for TwelveLabs by Pentagram
BP&O · Apr 21, 2025
BP&O’s Richard Baird reviews Pentagram’s new brand identity for AI video company TwelveLabs. Designed by Jody Hudson-Powell and Luke Powell, the work uses gradients, motion, and 3D data blocks to express the company’s technology that ‘watches’ and understands video. The identity blends conceptual depth with visual dynamism, reflecting both technological sophistication and human creativity.
- Form and function: 10 identities for furniture and homeware brands that add a spark to any room
The Brand Identity · Mar 29, 2024
The article by The Brand Identity, written by Poppy Thaxter, showcases ten standout brand identities for furniture and homeware companies. It highlights how each design balances aesthetic appeal and brand storytelling, featuring studios such as Clase, Cossette, Decade, MISKA STUDIO, and others. The piece celebrates the importance of distinctive visual identities in a competitive furniture market.