Still Design Cases
Designers behind the work
Designers and creative leads credited on Still projects in press coverage.
Designers and creative leads credited on Still projects in press coverage.
The Brand Identity interviews Nick Mitchell, founder and creative director of The Colour Club, about the studio’s evolution from a freelance practice to a respected Sydney-based branding studio. Mitchell discusses their focus on storytelling, illustration, and typography, as well as their connection to local Australian brands. The conversation explores how the studio has adapted to remote work and continues to thrive with a flexible, creative approach.
Werner Design Werks created a bold and humorous brand identity for RockFilter Distillery’s new product, Vodka Sucks Vodka. The design embraces the brand’s tongue-in-cheek stance with a deliberately plain label, vibrant neon yellow color, and utilitarian typography. Despite its irreverent tone, the identity maintains authenticity and quality, reflecting the distillery’s whiskey-first ethos.
The Brand Identity’s 'The Edit' roundup highlights five recent design projects, including Jo Cutri Studio’s luminous gin packaging for Beyond Distilling, Ed Dickinson’s refined identity for Folio, Human After All’s climate-conscious branding for BX, Koto’s community-driven identity for Kikin, and Smith & Diction’s minimalist design for AI platform Perplexity. Each project demonstrates a balance between clarity, sustainability, and creativity across industries from alcohol to technology.
The Brand Identity interviews London-based designer Helen Rabbitte, who works under the studio name Hello Rabbit, about her creative process and journey into the music industry. She discusses her approach to album artwork, her collaborations with artists like Peggy Gou, and how she balances art and design in her work. The piece highlights her self-initiated projects and inspirations drawn from dance culture and surrealist art.
The article profiles Montreal-based designer Hayley Lim’s identity for StillBitter Lemonade Co., a brand inspired by personal experiences of heartbreak and resilience. The project combines bold typography, candid photography, and a philanthropic mission, with proceeds from its Lemon-Aid launch event supporting women’s shelters. The design uses Faust and Oldschool Grotesk typefaces to express emotional contrast and empowerment.
BP&O features Makebardo’s packaging design for Still Waters, a New Zealand gin and vodka brand distilled at Waimarino Luxury Lodge. The design uses cool grey tones, blind embossing, and subtle typography to evoke tranquility and the natural landscape of glacial waters. The packaging extends across multiple touchpoints, balancing organic and precise elements to convey a sense of calm luxury.
London-based studio OMSE created a vibrant, culturally blended identity for Indo-Japanese gin brand DOJA. The design merges Japanese, English, and Devanagari typography with playful illustrations and holographic foil packaging to express the brand’s fusion of traditions. The result balances premium elegance with expressive, maximalist energy.