Tristan Ceddia

We go beyond brand identity into execution, art direction, photography, and motion production, developing ongoing strategic partnerships, brand custodianship, and providing ongoing creative consulting.

The most interesting part of our work is how the research process takes us into vastly different worlds.

we not only nod to the process of placing items into an environment, but also provide an opportunity for icons of design to be celebrated within the fabric of Wildflower. These provide a visual manifestation of style, the history of design objects, and speak broadly to the juxtaposition of the old, the new and everything in between.

a recognisable, low ornament typeface that provides the perfect baseline for Wildflower. The heavy geometric letterforms, along with a ubiquitous geometric flower firmly plant nostalgia at the root of the brand.

A black W (Wild) represents the stem, or core of the design process, which is a constant that can move in many directions. A red icon (flower) represents the interchangeable essence of the outcome. Together these elements embody collaboration, arrangement and infinite possibility.

Fundamentally we were looking for a heavy typeface that worked specifically for the OLAVER wordmark, but could also extend beautifully into heavy typeset copy without compromising on character and nuance within the brand.

The custom serif wordmark comes from a tweaked Adobe system font.

Self Modern is one of the most elegant typefaces around. I wanted to give it slightly different energy with some compression.

I have never had trouble with motivation. I have worked independently for a long time and early on I set rules around my working day, so it all flows pretty naturally.

One thing I have been doing in isolation is rotating hats. I might go through 4-5 hats a day; sometimes a cap, sometimes a bucket, sometimes a beanie… this changes with my mood.

I’ve always enjoyed suburban pizza shop signage and messaging, so I put my own spin on this.

I’m really interested in the simplicity of everyday messaging and thinking about the way people and businesses communicate with their public.