The goal was to create a brand that captured the chaos and charm of Japanese street food culture – expressive and atmospheric.
There’s a quiet playfulness to it – precise yet warm – that felt right for Tsukiyo’s world: a brand rooted in tradition but built for the present.
We naturally feel closely connected to Australian brands.
All our projects start with the thinking – that’s where the story is born.
BP&O features The Colour Club’s branding for Tsukiyo, a Japanese street food restaurant in Sydney inspired by Osaka’s Dotonbori district. The identity uses GT Maru Mono typography, bold gradients, and kinetic logo motion to evoke the energy and atmosphere of Japanese nightlife. The project balances cultural references with restraint, creating a poetic and modern brand system across packaging, signage, and digital applications.
The Brand Identity interviews Nick Mitchell, founder and creative director of The Colour Club, about the studio’s evolution from a freelance practice to a respected Sydney-based branding studio. Mitchell discusses their focus on storytelling, illustration, and typography, as well as their connection to local Australian brands. The conversation explores how the studio has adapted to remote work and continues to thrive with a flexible, creative approach.