Designer · Type Designer
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The Brand Identity interviews London-based design trio Kaam Kaaj, composed of Mohammed Samad, Bouk Ra, and Joanna Domagalska, about their collaborative practice focused on branding and typography. The team discusses their approach to structure and playfulness, their identity project for the London College of Communication’s 2023 degree shows, and their philosophy on self-initiated work and creative growth. The conversation highlights their emphasis on collaboration, experimentation, and alignment with personal creative values.
The article profiles Montreal-based designer Hayley Lim’s identity for StillBitter Lemonade Co., a brand inspired by personal experiences of heartbreak and resilience. The project combines bold typography, candid photography, and a philanthropic mission, with proceeds from its Lemon-Aid launch event supporting women’s shelters. The design uses Faust and Oldschool Grotesk typefaces to express emotional contrast and empowerment.