Rocc Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Rocc projects in press coverage.
News & interviews
- “Play is everything.” Jennifer Wright on concocting the wondrous worlds of Broccoli magazine
The Brand Identity · Jan 23, 2024 · Interview
The Brand Identity interviews Austin-based designer Jennifer Wright about her creative journey, the founding of Citron Studio, and her long-term collaboration with Broccoli magazine. Wright discusses her sustainability-driven approach, the playful and fantastical aesthetic of Broccoli, and how motherhood and collaboration have shaped her design process.
Citron StudioWieden+KennedyKinfolkBroccoli Magazineeditorial - Date of Birth’s John Mastro on the power of strategy, and why brands must evolve to stay relevant
The Brand Identity · Oct 25, 2022 · Interview
The Brand Identity interviews John Mastro, Founder and Chief Creative Officer of Melbourne-based agency Date of Birth, about the studio’s philosophy, focus on retail branding, and the importance of brand evolution. Mastro discusses their new website, remote work model, and projects such as ROCC Naturals, highlighting the agency’s strategic and disruptive approach to design. The conversation also touches on future plans involving 3D, AR, and workshop-based client collaboration models.
- Date of Birth’s colourful identity for ROCC brings disruptive and nostalgic energy to toothpaste
The Brand Identity · Aug 26, 2021
Melbourne-based studio Date of Birth created a colourful and nostalgic brand identity for natural toothpaste brand ROCC. The design uses retro-inspired typefaces ITC Zipper and Platform, paired with a bold palette of green, pink, and blue to subvert expectations of eco-friendly branding. The result balances sustainability with a playful, disruptive visual language.