Rocc Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Rocc projects in press coverage.
News & interviews
- Little Troop on working globally, playing without restriction, and bringing fun into the world
The Brand Identity · Jul 22, 2024 · Interview
The Brand Identity interviews Little Troop founders Noemie Le Coz and Jeremy Elliot about their global practice, playful design philosophy, and the launch of their new website. The duo discuss balancing life between Brooklyn and Melbourne, their collaborative process, and how humour and imagination drive their branding work for clients like Le Puzz and Billie.
- “Play is everything.” Jennifer Wright on concocting the wondrous worlds of Broccoli magazine
The Brand Identity · Jan 23, 2024 · Interview
The Brand Identity interviews Austin-based designer Jennifer Wright about her creative journey, the founding of Citron Studio, and her long-term collaboration with Broccoli magazine. Wright discusses her sustainability-driven approach, the playful and fantastical aesthetic of Broccoli, and how motherhood and collaboration have shaped her design process.
Citron StudioWieden+KennedyKinfolkBroccoli Magazineeditorial - Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good
The Brand Identity · Sep 22, 2023
The article highlights six standout beauty brand identities that exemplify how design studios are responding to the growing demand for ethical, sustainable, and visually distinctive branding. Featuring work from Dothings, Decade, Date of Birth, Oddity, newkid, and Temporada, it showcases a range of packaging and identity approaches across the modern beauty industry.
- Date of Birth’s John Mastro on the power of strategy, and why brands must evolve to stay relevant
The Brand Identity · Oct 25, 2022 · Interview
The Brand Identity interviews John Mastro, Founder and Chief Creative Officer of Melbourne-based agency Date of Birth, about the studio’s philosophy, focus on retail branding, and the importance of brand evolution. Mastro discusses their new website, remote work model, and projects such as ROCC Naturals, highlighting the agency’s strategic and disruptive approach to design. The conversation also touches on future plans involving 3D, AR, and workshop-based client collaboration models.
- Date of Birth’s colourful identity for ROCC brings disruptive and nostalgic energy to toothpaste
The Brand Identity · Aug 26, 2021
Melbourne-based studio Date of Birth created a colourful and nostalgic brand identity for natural toothpaste brand ROCC. The design uses retro-inspired typefaces ITC Zipper and Platform, paired with a bold palette of green, pink, and blue to subvert expectations of eco-friendly branding. The result balances sustainability with a playful, disruptive visual language.