Poc Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Poc projects in press coverage.
News & interviews
- COOOT treats PocketTAILS cocktails as books in a flavour archive
The Brand Identity · Apr 23, 2026
COOOT Studio’s self-initiated PocketTAILS project reimagines ready-to-drink cocktails as collectible books in a ‘flavour archive.’ Each cocktail is packaged in a rectangular box with a colour-coded spine and minimalist glass silhouette, combining editorial design cues with restrained typography. The system uses Helvetica Neue and Albertus Nova to balance modern and classical tones, extending into a curated collection box and merchandise.
COOOT StudioPocketTAILSpackaging - Brand Brothers’ identity for Apocope deliberately contradicts the minimalist products it represents
The Brand Identity · Sep 22, 2021
Brand Brothers created a refreshed identity for French leather goods brand Apocope, balancing the brand’s minimalist products with a bold, rhythmic wordmark. The design intentionally contrasts minimalism and maximalism through typography and restrained color use, supported by Raoul Gottschling’s La Nord typeface. The result is a refined yet expressive identity that highlights French craftsmanship and contemporary style.
Brand BrothersApocopebranding - Koto customise Colophon Foundry’s Mabry in their shparkly rebrand of online marketplace Shpock
The Brand Identity · Sep 22, 2020
London-based studio Koto rebranded online marketplace Shpock with a playful new identity centered on the tagline 'The Joy of Selling.' The project features a customised version of Colophon Foundry’s Mabry typeface, vibrant color combinations, and expressive photography to convey optimism and community. The rebrand balances legibility with personality, using custom glyphs and a distinctive 'Shparkle' motif.
- NB Studio
The Brand Identity · Jan 31, 2017 · Interview
The Brand Identity interviews London-based NB Studio, founded by Alan Dye and Nick Finney, about their philosophy of 'Creative Courage' and their approach to branding projects for clients like Almeida Theatre, Ravensbourne, and TypoCircle. The discussion explores their collaborative process, evolution as a studio, and emphasis on bold, flexible design thinking.
NB StudioStudio SutherlandDalton MaagAlmeida TheatreRavensbournebranding