Bai Mi
Creative Director
In their own words
The concept came from a simple thought: what if you could open a cocktail anytime, anywhere?
The balance was between recognisability and graphic clarity.
When building the system, we wanted each variant to stand out individually while remaining balanced as a group.
The compact, book-like format was inspired by the idea of a flavour archive, bringing different tastes together in one curated collection.
The * symbol is the core visual element of the brand, representing this intersection of nature and vitality.
We avoided overly complex design techniques and instead adopted a minimalist approach using natural symbolic elements.
The cutout design of the outer box was inspired by the Eastern concept of ‘window and landscape,’ revealing the illustrations on the inner packets and creating a visual connection between inside and outside.
Articles & interviews
- COOOT treats PocketTAILS cocktails as books in a flavour archive
COOOT Studio’s self-initiated PocketTAILS project reimagines ready-to-drink cocktails as collectible books in a ‘flavour archive.’ Each cocktail is packaged in a rectangular box with a colour-coded spine and minimalist glass silhouette, combining editorial design cues with restrained typography. The system uses Helvetica Neue and Albertus Nova to balance modern and classical tones, extending into a curated collection box and merchandise.
- COOOT Studio Launches BLO*R, a Conceptual Coffee Brand
The Brand Identity features COOOT Studio’s self-initiated coffee brand BLO*R, a conceptual project blending Eastern aesthetics with modern minimalism. The identity revolves around an asterisk symbol representing vitality and nature, supported by geometric packaging and a refined typographic system using Oradano Mincho. The project showcases COOOT Studio’s experimental approach to branding through thoughtful symbolism and material design.