Johan Debit
Co-founder · Cofounder · Designer · Graphic Designer
Studios:Brand Brothers
Quotes
“It was a real constraint at first, in the sense that we almost never work this way.”
“By immersing ourselves in Glénat's immense heritage, we were able to tame this logo and consider it as part of the publisher's heritage.”
“The graphic simplicity of the new identity allows it to transcend time and move away from ephemeral trend effects.”
“Typefaces made to provoke surprise, break new ground and draw new contours.”
“We wanted the identity to inspire a particular vibration, rather than simply convey a message.”
“We firmly believe in the power of typography to convey everything that shapes an entity.”
“This rhythmic pattern offered an interesting tension between refinement and brutalism.”
“It was obvious to us that we needed to make the letters resonate with this name, while giving it a contemporary and urban resonance.”
“The conclusion we came to was that if we followed this path, the identity would risk being very classic and a bit lame, so we chose to take a different path and play with the name, even if it meant creating a contrast.”
“We did not want to cannibalise the products with too many visual codes. This logo acts as a signature, and the colour is brought by the products and the photography.”