Johan Debit
Co-Founder, Designer, Graphic Designer
In their own words
It was a real constraint at first, in the sense that we almost never work this way.
By immersing ourselves in Glénat's immense heritage, we were able to tame this logo and consider it as part of the publisher's heritage.
The graphic simplicity of the new identity allows it to transcend time and move away from ephemeral trend effects.
Typefaces made to provoke surprise, break new ground and draw new contours.
We wanted the identity to inspire a particular vibration, rather than simply convey a message.
We firmly believe in the power of typography to convey everything that shapes an entity.
This rhythmic pattern offered an interesting tension between refinement and brutalism.
LL Riforma remains ultra-dominant in the graphic territory. It embodies rigour, precision and structure.
Panama comes in support, and brings light touches of lyricism to the typographic compositions.
We chose to complement them with a bright red and yellow, which combined with black, recalling the Germanic origins of the name Rosamund.
Articles & interviews7
- Brand Brothers Redesign Glénat's Identity with Heritage-Based System
Brand Brothers have redesigned French publisher Glénat’s visual identity, creating a dynamic modular system that builds on the existing logo while celebrating the brand’s heritage. The new system uses elements from the original logo to generate a flexible toolkit of patterns and icons adaptable across Glénat’s diverse publishing catalogue. The rebrand balances consistency with creative freedom, aligning with Glénat’s long-standing cultural presence.
- "July's Top New Typefaces from Leading Designers and Foundries"
Creative Boom’s July 2025 roundup spotlights new typefaces and foundry launches from studios including D8, Brand Brothers, and Fontwerk. The article highlights six notable font releases—Lost, Tausend, RT Lately, Bus Sign, Karel, and SLTF Rigale—showcasing trends in experimental and heritage-inspired typography. It also notes the rise of new foundries and tools like Fonts Ninja that are shaping how designers discover and use type.
- Brand Brothers Designs Datura Micro-Roastery's Typographic Identity