The Brand Identity interviews Character’s Creative Director Rishi Shourie about the San Francisco studio’s origins, philosophy, and approach to branding. Founded in 1999 by Shourie, Ben Pham, and Tish Evangelista, Character has worked with lifestyle and tech brands like Pottery Barn Kids, Nike, and Plume WiFi. The discussion covers their design process, the importance of animation in identity design, and the collaborative spirit of the Bay Area design community.
CharacterManualMuchoPottery Barn KidsWilliams Sonomabranding
