Nestlé Design Cases
Designers behind the work
Designers and creative leads credited on Nestlé projects in press coverage.
Designers and creative leads credited on Nestlé projects in press coverage.
The Brand Identity interviews Wildish & Co. co-founders Jake Allnutt and Stephen Wildish about their journey from frustrated designers to running a £2M London branding agency. They discuss their collaborative, humour-driven approach, the importance of trust and culture, and their pro bono initiative ROOTS supporting grassroots causes. The conversation also touches on AI’s role in design and why human nuance and bravery remain essential.
BP&O features Koto’s rebrand of Uniqode, a QR code platform formerly known as Beaconstac. The new identity uses a 'stitching' concept to symbolize the connection between physical and digital worlds, expressed through modular grids, motion graphics, and a custom geometric sans-serif typeface. The result is a cohesive, flexible system that refreshes the tech brand’s image with clarity and conceptual depth.
The Brand Identity’s interview with Frontify explores how the brand management platform is redefining traditional brand guidelines through dynamic, interconnected tools. Senior Creative Director Hugo Timm and Product Marketing Manager Lorenzo Orazi discuss the evolution from static PDFs to flexible digital ecosystems, highlighting Frontify’s focus on adaptability, collaboration, and AI integration. The piece positions Frontify as a leader in supporting fluid, scalable brand management for global companies like Uber and Nestlé.
