Sam Fresco
Managing Director · Founder
Studios:Wildish & Co.Wildish & Co
Quotes
“We needed to communicate that Linq is fundamentally a privacy-first technology while acknowledging its position adjacent to dating platforms.”
“The gradient and colour system was designed to bridge technology with emotional resonance.”
“It was a chance to help change the narrative around intimacy and consent online.”
“When we looked at the home repairs industry, we saw a sea of sameness – muted blues, stock photos of people holding tools, and clinical corporate language.”
“The combination of the mascot-driven design, warm colour palette, and approachable typography makes Ding feel less transactional and more personal.”
“We wanted the brand to feel energetic and dynamic while keeping it grounded in the core mission of Toilet Twinning.”
“We're playing with convention to break through the noise and get people talking about WASH in a completely different way.”
“We paired the two typefaces to give the brand a nice balance and grown-up sensibility.”
“We wanted greens and blues that felt plucked from the sea or from the algae ponds, to create a brand that felt rooted in its cause.”
“The palette was chosen with intentionality at every step, reflecting both Brilliant Planet's ethos and the nature of their work, while also standing out in a sea of generic ‘green’ branding.”