Sam Fresco
Managing Director, Founder
In their own words
We needed to communicate that Linq is fundamentally a privacy-first technology while acknowledging its position adjacent to dating platforms.
The gradient and colour system was designed to bridge technology with emotional resonance.
It was a chance to help change the narrative around intimacy and consent online.
When we looked at the home repairs industry, we saw a sea of sameness – muted blues, stock photos of people holding tools, and clinical corporate language.
The combination of the mascot-driven design, warm colour palette, and approachable typography makes Ding feel less transactional and more personal.
We wanted the brand to feel energetic and dynamic while keeping it grounded in the core mission of Toilet Twinning.
We're playing with convention to break through the noise and get people talking about WASH in a completely different way.
We paired the two typefaces to give the brand a nice balance and grown-up sensibility.
We wanted greens and blues that felt plucked from the sea or from the algae ponds, to create a brand that felt rooted in its cause.
The palette was chosen with intentionality at every step, reflecting both Brilliant Planet's ethos and the nature of their work, while also standing out in a sea of generic ‘green’ branding.
Articles & interviews
- "Wildish & Co. Brands New App for Secure Sexting"
Creative Boom features Wildish & Co.'s brand identity for Linq, a new privacy-first app designed to make sexting safer by giving users control over their intimate images. The London studio created a warm, human-centred identity balancing privacy tech with emotional resonance, using tactile colors and custom typography. The project involved extensive user testing and collaboration, resulting in a brand that empowers users and reframes online intimacy and consent.
- "Wildish & Co. Champions Bold Branding, Proves Humor Outperforms Algorithms"
The Brand Identity interviews Wildish & Co. co-founders Jake Allnutt and Stephen Wildish about their journey from frustrated designers to running a £2M London branding agency. They discuss their collaborative, humour-driven approach, the importance of trust and culture, and their pro bono initiative ROOTS supporting grassroots causes. The conversation also touches on AI’s role in design and why human nuance and bravery remain essential.
- Wildish & Co. Introduces House Mascot for Ding's Home Maintenance Brand