Lion Design Cases
Designers behind the work
Designers and creative leads credited on Lion projects in press coverage.
Designers and creative leads credited on Lion projects in press coverage.
Sky Sports has launched a humorous mockumentary titled 'Living with the Lions: What Really Happens on Tour' ahead of the British & Irish Lions' first Test against Australia. The short film, fronted by Paul Olima, offers a comedic behind-the-scenes look at the players' off-duty antics and features appearances from pundits Dan Biggar, Sam Warburton, and Alex Payne. The campaign aims to bring fans closer to the team through character-driven storytelling and social media engagement.
Creative Boom interviews Brian Collins about COLLINS House, a welcoming and inclusive space at Cannes Lions designed to foster connection among creatives of all levels. The article explores his philosophy on design as a force for possibility and his desire to create a non-hierarchical environment for emerging talent. It highlights COLLINS House as a counterpoint to the corporate atmosphere of Cannes, celebrating openness and community.
Creative Boom reports on The Neu Project’s 'Calm on the Croisette', a neuro-inclusive pop-up space at Cannes Lions 2025. Designed by autistic creatives Megan Henshall and Rachel Lowenstein, the activation offered a sensory-friendly environment for neurodivergent attendees. The initiative highlighted the growing importance of neurodiversity and inclusion in the creative industry.
Creative Boom reports on TEMPLO's bold new identity for the British Pavilion at the 2025 Venice Architecture Biennale. The project, titled 'Geology of Britannic Repair', explores themes of rupture, repair, and colonial legacies through a flexible, movement-led visual system inspired by the Rift Valley. Collaborating with curators from Cave_bureau and the British Council, TEMPLO created a dynamic identity spanning digital, physical, and experiential applications.
Pentagram partner Matt Willey and designer Jonny Sikov have created the brand identity for Helions, a new publishing house founded by photographer Jack Davison. The identity draws from Davison’s atmospheric photographic style, focusing on tone and restraint rather than a singular concept. Featuring a red-and-black palette and an angular wordmark, the brand balances boldness with tenderness to complement Helions’ creative vision.
BP&O features Pentagram’s brand identity for Helions, a new photography-focused publishing house founded by photographer Jack Davison. Designed by Matt Willey with Jonny Sikov, the identity uses a custom wordmark inspired by light refractions and Davison’s photographic style. The project extends to the design of Helions’ first publications, blending tactile materials, custom typography, and a restrained color palette to reflect the brand’s experimental and collaborative ethos.
Creative Boom’s feature explores how experience design studio Tellart creates sensory-driven spaces that merge technology, storytelling, and craftsmanship to engage the public on climate and cultural topics. The article highlights Tellart’s upcoming work for Expo 2025 in Osaka, including the Netherlands and Philippines pavilions, and discusses projects like Dinner in 2050, Race Below, and SAM AI. Through interviews with CEO Paul Skinner and technology director Sabrina Verhage, the piece delves into the studio’s philosophy of designing for emotion, empathy, and environmental awareness.
