Lg Design Cases
Designers behind the work
Designers and creative leads credited on Lg projects in press coverage.
Designers and creative leads credited on Lg projects in press coverage.
Creative Boom’s feature explores how IllustrationX evolved from a London-based agency into a truly global illustration powerhouse with agents across four continents. Managing director Harry Lyon-Smith and North America director Stacey Endress discuss the agency’s structure, localised approach, and commitment to artist quality. The article highlights how authenticity and international collaboration give IllustrationX a competitive edge in the age of AI-driven creativity.
Written by Matthew van der Valk, this Creative Boom insight piece explores how renewed U.S. trade tariffs and rising nationalism are influencing global brand perception. It argues that brands are increasingly distancing themselves from overt American identity, embracing 'post-national' branding that prioritizes shared values over origin. The article highlights how cultural shifts are reshaping global branding strategies, especially in Europe.
Creative Boom’s Abbey Bamford reports on Clerkenwell Design Week 2025, highlighting its expanded venues, interactive installations, and focus on materiality. The festival features major works like Alex Chinneck’s 'A Week At The Knees', Hawkins\Brown’s stone pavilion, and Pixel Artworks’ motion-sensing light installation. The event celebrates tactile design, sustainability, and playful spectacle across Clerkenwell’s streets and spaces.
The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
Creative Boom’s feature by Garrick Webster explores the growing field of live event illustration, highlighting how artists like Jacqueline Bissett, Esther Springett, Elise Lee, and Jo Bird are turning real-time drawing into lucrative opportunities. The article showcases how illustrators work across fashion, corporate, and cultural events, using both traditional and digital tools to create memorable experiences for clients and audiences alike.
The article profiles Málaga-based studio Tiquismiquis Club, founded by Roberto Espartero and Juan Martín, known for its meticulous approach to visual identity and editorial design. The studio’s projects span cultural and artistic clients, from film graphics to magazine design, all marked by a deep attention to typographic and historical detail. Their work reflects a philosophy of perfectionism and research-driven creativity.
The Brand Identity features Bruges-based designer Davy Denduyver’s vivid and type-driven identity for Elgin, a restaurant in Saigon. Drawing inspiration from restaurant receipts and thermal printing, the branding combines stretched typography, handwritten wordmarks, and playful contrasts to reflect the restaurant’s story and culture. The project uses Therma and Basier Circle typefaces and balances minimalism with expressive visual energy.
Berlin-based agency Stan Hema designed the reopening campaign for the Neue Nationalgalerie, inspired by Mies van der Rohe’s architectural philosophy. The minimal campaign uses Displaay’s Matter SQ typeface to reflect the museum’s modernist design and focus on simplicity and clarity.
