Craig Parsons
Creative Director, Co-Founder, Chief Creative Officer
In their own words
The wordmark is structured in form.
The square construction of Riforma’s characters, like the lowercase arm of the ‘f’ and the terminal of the ‘t,’ fits well with the ‘squareness’ of the wordmark.
because Bloom helps illuminate a clear career path.
They represent the action of coming together in a real way, and the two sides of a new, dynamic conversation.
We designed the graphic to signify the moment the salesperson becomes the ambassador.
As a leading brand in the tech space, we feel the hard flash speaks to HERO’s ‘screen burnesque’ or digital edge.
I tweaked Sharp Grotesk Bold so it just felt a little more architectural for the relationship between these particular letterforms.
The golden poppy colour needed to feel urban but at the same time optimistic.
It is critical that we keep looking forward, as far into the future as possible.
We have to intimately understand the culture of a business before we can solve anything with design.
Articles & interviews4
- PARSONS Designs Vibrant Identity for Career Development App Bloom
Galway-based brand strategy and design studio PARSONS created a vibrant visual identity for Bloom, a career coaching and mentoring app. The system centres on a playful custom squared wordmark that shifts in motion, complemented by Garnett and Riforma, geometric gradients, and a high-energy palette led by blue.
- PARSONS’ bold identity for HERO aims to capture the conversation between consumer and company
The article showcases Galway-based studio PARSONS’ bold and dynamic brand identity for tech platform HERO, which connects consumers and brands through digital conversations. The identity uses abstract speech bubble forms, vibrant colors, and confident typography to express the brand’s personable and future-focused ethos. Motion by Studio Gummi and photography highlighting user interactions complete the energetic visual system.
- PARSONS showcase confidence and restraint with their identity for creative services agency CADRE