Craig Parsons
Founder · Creative Director · Co-founder · Chief Creative Officer
Studios:PARSONS
Quotes
“They represent the action of coming together in a real way, and the two sides of a new, dynamic conversation.”
“We designed the graphic to signify the moment the salesperson becomes the ambassador.”
“As a leading brand in the tech space, we feel the hard flash speaks to HERO’s ‘screen burnesque’ or digital edge.”
“I tweaked Sharp Grotesk Bold so it just felt a little more architectural for the relationship between these particular letterforms.”
“The golden poppy colour needed to feel urban but at the same time optimistic.”
“It is critical that we keep looking forward, as far into the future as possible.”
“We have to intimately understand the culture of a business before we can solve anything with design.”