Pentagram partner Matt Willey and designer Jonny Sikov have created the brand identity for Helions, a new publishing house founded by photographer Jack Davison. The identity draws from Davison’s atmospheric photographic style, focusing on tone and restraint rather than a singular concept. Featuring a red-and-black palette and an angular wordmark, the brand balances boldness with tenderness to complement Helions’ creative vision.
BP&O features Pentagram’s brand identity for Helions, a new photography-focused publishing house founded by photographer Jack Davison. Designed by Matt Willey with Jonny Sikov, the identity uses a custom wordmark inspired by light refractions and Davison’s photographic style. The project extends to the design of Helions’ first publications, blending tactile materials, custom typography, and a restrained color palette to reflect the brand’s experimental and collaborative ethos.
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five new design projects, including Rethink’s motorsport-inspired identity for gourmet mushroom brand Full Pin, HAL Typefaces’ new release HAL Magic, and branding for Spitfire Cheese and Sundry by Callin Mackintosh. It also covers Alex Hunting Studio’s launch of the art journal Footnote and Pentagram’s bold identity for photographer Jack Davison’s publishing house Helions.
RETHINKHAL TypefacesCallin MackintoshFull PinSpitfire Cheese and Sundrybranding
