The article by Poppy Thaxter on The Brand Identity highlights five standout serif typefaces frequently used in branding projects: LL Bradford, Editorial New, Romie, Tobias, and Reckless Neue. It explores how each typeface has been applied by various studios across industries, showcasing their versatility and aesthetic qualities. The piece serves as a curated roundup of serif fonts that continue to shape contemporary brand identities.
The Brand Identity interviews Sussex-based branding consultancy Aloof, led by directors James Crossett and Sam Aloof. The discussion explores their reductive design philosophy, their own stripped-back identity, and projects for clients such as Gloria Cortina and Rathfinny. They reflect on working outside London and their instinct for simplicity and clarity in design.
The Brand Identity interviews Zebra, an independent design consultancy based in Singapore and Perth, co-founded by Martin Maher and Michelle. The discussion covers their origins, approach to small-scale collaboration, notable branding projects for clients like Affinity, 100 Pasir Panjang, and American Express, and their evolving interest in digital design. Maher reflects on their design philosophy, type choices, and the benefits of staying small and hands-on.
