Pentagram, led by partner Marina Willer, created the visual identity for the UK's first Gender Equality Index (GEIUK), a tool mapping gender inequalities at the local authority level. The design uses a patchwork, colour-blocked system inspired by data visualisation to celebrate diversity and inclusivity without gender coding. The identity aims to make complex data accessible and engaging while promoting social change.
The Brand Identity interviews Suzy Tuxen, founder and creative director of Melbourne studio A Friend of Mine, reflecting on a decade of running the practice. She discusses the studio’s multidisciplinary approach, notable projects such as Pattern for Yemen and Future Future, and lessons learned in leadership and transparency. The piece highlights the studio’s collaborative ethos and commitment to socially conscious design.
A Friend of MineThe Souvenir SocietyHungry WorkshopLune CroissanterieHazelbrook Legalbranding
