Bell Design Cases
Designers behind the work
Designers and creative leads credited on Bell projects in press coverage.
Designers and creative leads credited on Bell projects in press coverage.
BP&O features Pentagram’s refreshed identity for Yale University’s Windham Campbell Prizes, originally designed by Michael Bierut’s team in 2013 and updated in 2024 by Andrea Trabucco-Campos. The new iteration retains the bracket motif but introduces a vibrant blue palette and motion elements, creating a flexible and dynamic system across print, digital, and environmental applications.
Illustrator Aysha Tengiz writes a personal opinion piece about the importance of understanding copyright and intellectual property in the creative industry. After receiving a contract that demanded full ownership of her work, she declined the project and urges other artists to be vigilant about their rights. The article highlights the risks of signing away IP, especially in the context of AI and large corporate clients.
Glasfurd & Walker designed the brand identity and packaging for Bellamie, a revived French cherry liqueur inspired by the Belle Époque and Art Nouveau movements. The design combines historical references, custom typography, and perfume-inspired detailing to evoke timeless French luxury. Founder Marie Voirin and Creative Director Phoebe Glasfurd emphasize craftsmanship, elegance, and approachability throughout the project.
The Brand Identity interviews Jesse Reed, co-founder of Order and Standards Manual, about the evolution of his Brooklyn-based studio, their publishing ventures, and lessons learned from Michael Bierut at Pentagram. Reed discusses the studio’s modular approach to identity design, particularly for MoMA, and the balance between client work, book publishing, and their new digital brand guidelines platform, Standards.
The Brand Identity features Stockholm-based designer Daniel Carlsten’s elegant and minimal identity for Californian low-impact winery Sabelli-Frisch. Founded by cinematographer Adam Sabelli-Frisch, the brand’s design uses Futura typography, blind embossing, and a custom blue wax seal to convey sophistication and craftsmanship. The collaboration emphasized personal expression and subtle luxury over typical 'natural wine' aesthetics.
The Brand Identity’s 'The Edit' highlights five new design projects from around the world, including wine packaging by Metaklinika for Verkat, a rebrand of Flower Architecture by Office of Ordinary Things, and a repositioning of Jaxzyn as Everyday Massive. The roundup also features artist Jordan Sowers’ Editions platform and Unifikat’s celebratory wine packaging for a Marbella real estate client.
The article spotlights New Zealand studio Tardis Design & Advertising’s packaging for Bell Bird Bay, a budget-friendly wine brand. The design aims to respect and uplift budget wine buyers, resulting in a successful and appealing supermarket presence.
