Brand Identity for Centre Pompidou

Zoo created a global visual identity for Centre Pompidou after winning an international redesign competition. The work included art direction, visual identity, a graphic charter, campaign assets, and print and digital applications. Zoo designed the exclusive CP Family typeface as a contemporary reinterpretation of the Centre Pompidou’s typographic history, incorporating references to the building’s iconic pipes, modular structures, and monumental yet playful silhouette.