Visual Identity for Musée d'Orsay

Zoo redesigned the visual identity of the Musée d'Orsay, in partnership with Designers Unit for signage. The scope included art direction, a graphic charter, campaign materials, print and digital communications, and signage. Zoo created the bespoke Orsay Elzevir typeface as a contemporary reinterpretation of Belle Époque typographic developments, connecting the identity to the museum's 1848–1914 collection period.