Social Media Campaign Design for Nike Play Gou with Peggy Gou

Studio Yukiko collaborated with Nike and DJ Peggy Gou to create a vibrant quarantine-era campaign encouraging movement and self-care. The project featured aegyo-inspired stickers, animations, and custom 'gou-mojies' that amplified the playful, energetic tone of Gou’s workout series streamed from Seoul. The result became one of Nike’s most successful social media initiatives, blending fitness, positivity, and pop culture aesthetics.