Live Soda
Classic soda nostalgia finds a new expression
Wedge rebranded Live Soda following its acquisition by Future Beverage Group. Founded in Texas, the brand combined a better-for-you proposition with familiar soda flavours. Organic Living Soda became the new positioning, while nostalgic taste supplied the creative direction. Instead of adopting the visual conventions of contemporary functional drinks, the identity looks back to soda’s heyday. A distinctive shape, bold logo and vibrant colour give the packaging a retro character. The work places flavour experience alongside the brand’s functional positioning.
Insights
- Nostalgic flavour provides a visual reference beyond functional-drink conventions.
- The new positioning and retro design address different aspects of the same product.
- Shape, logo and colour work together to establish a distinctive packaging presence.
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