Design cases by studio
- Live Soda
- Wedge rebranded Live Soda following its acquisition by Future Beverage Group. Founded in Texas, the brand combined a better-for-you proposition with familiar soda flavours. Organic Living Soda became the new positioning, while nostalgic taste supplied the creative direction. Instead of adopting the visual conventions of contemporary functional drinks, the identity looks back to soda’s heyday. A distinctive shape, bold logo and vibrant colour give the packaging a retro character. The work places flavour experience alongside the brand’s functional positioning.
- Live Soda, Food & Beverage, Brand Design

Designers behind the work
Designers and creative leads credited on Live Soda projects in press coverage.